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Strategic Marketing Management Theory and Contemporary Insights

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₹450

About The Book

Concept of Marketing Management offers a clear and comprehensive introduction to modern marketing, blending core principles with practical, real-world applications. Covering topics from segmentation, targeting, and positioning to digital marketing, consumer behavior, and ethical practices, the book equips readers with analytical and strategic skills. Ideal for students, educators, and professionals, it presents marketing as a value-driven philosophy essential for sustainable business success.

Categories Book, BUSINESS & ECONOMICS / Marketing / General, Religion, Religion & Spirituality, Thrillers Tags Dr. Pallavi Singh, Dr. Usha Patel, Dr. Yogesh Kaushik, Strategic Marketing Management Theory and Contemporary Insights

Author : Dr. Yogesh Kaushik , Dr. Usha Patel , Dr. Pallavi Singh

Total Pages : 192

ISBN : 9789347944536

Language : English
Price : 699/-
Category : BUSINESS & ECONOMICS / Marketing / General

Delivery Time: 7-9 Days

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Shipping By	Shipping Cost	Estimated Delivery Time	Tracking Information
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Packaging Details

Unit Type: piece
Package Size: 25cm x 32cm x 5cm (9.84in x 12.60in x 1.97in)
Package Weight: 0.56kg (1.23lb.)

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