“The Art of Persuasion” by Rohan Sharma is an insightful book that offers readers practical advice on how to improve their communication and persuasion skills. Sharma, a renowned communication and persuasion expert, draws on his years of experience in the field to provide readers with a comprehensive guide to effective persuasion.

Throughout the book, author emphasizes the importance of building strong relationships with your audience in order to increase your persuasiveness. He explains that by understanding the needs and desires of your audience, you can tailor your message in a way that resonates with them and motivates them to take action.