About The book :

Marketing refers to any actions a company takes to attract an audience to the company’s product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.
It is important to think about your skills because marketing has changed over the last few years. There are a wide range of skills that are needed to become a good marketer. Like any other role, it is possible to argue that almost any skill is essential, but there are some that are clearly more important than others. This book explains more about marketing, including what it is, and the skills that are required in a marketing role.

About The Author :

Dr. Neha Mathur is M. Com; MBA and Ph.D. She is a Certified Trainer of 21st Century EMPLOYABILITY SKILLS from WADHWANI FOUNDATION, besides being a topper in “ENHANCING SOFT SKILLS AND PERSONALITY” by NPTEL – AICTE and of CONTENT WRITING COURSE. She has been taking PG and UG classes of the Management stream for the last more than 25 years. She has also been teaching Soft Skills, Communication Skills & Management Subjects in MBA & BBA Programs. She worked as Dean, Faculty of Management in Rabindranath Tagore University for a decade. She has taught at various institutions and is presently engaged as a Senior Professor in Content & Project departments in AISECT GROUP of UNIVERSITIES. She has authored 30 books on various topics covered under Soft Skills and Management. She has, to her credit, a number of research papers published in various journals of repute. She has also been guiding scholars for their Ph.D. Degrees.
Shilpa Ram Sharma- Born and brought up in Bhopal, a beautiful city of lakes. She considers her faith and family to be most important to her. If she isn’t spending time with her friends and family, you can almost always find her around paints and artwork. Graduated as Management Honours, Post graduate diploma in Management specialised in Marketing and International business. A Seasoned professional with 9 years of experience and an Expert in Sales, Marketing, Branding, Brand Management, Marcom developed a passion for Shilpa in doing the doctorate in marketing management and accomplish an expertise in the marketing skills that can do miraculous businesses.