About  The Book

“Street Entrepreneurship” by Dr. Jaimine Vaishnav and Dr. Zuleika Homavazir offers a profound exploration into the world of informal street vendors and entrepreneurs in India. The book portrays these individuals as exemplars of true entrepreneurship, showcasing their resilience, creativity, and business acumen despite operating outside the formal economy.
Dr. Jaimine, drawing from his academic background and expertise in informal economics, underwent a transformative experience by studying and interacting with street vendors. He emphasizes the invaluable lessons they teach about perseverance, efficient operations, customer focus, and grassroots innovation.
Co-authored with Dr. Zuleika Homavazir, the book also delves into the intricate legal and regulatory challenges faced by street vendors. It critiques how well-intentioned laws can unintentionally hinder entrepreneurial growth in the informal sector. Advocating for policy reforms and better infrastructure, along with the case studies (primary research) on the topic from FYMBA pupils (ATLAS SkillTech University, Mumbai), the authors argue for creating an environment that supports rather than stifles the entrepreneurial spirit of street vendors.
“Street Entrepreneurship” advocates for integrating the experiences and insights of street entrepreneurs into mainstream business education. By doing so, it seeks to inspire future generations of entrepreneurs to embrace fundamental principles such as value creation, adaptability, and economic empowerment. The book celebrates the often-overlooked contributions of street entrepreneurs and urges a broader recognition of their entrepreneurial prowess and potential impact on global business practices.
A ‘must’ read for the street shoppers, and learners of economics, business, commerce, research, and sociology.

About  The Author

Dr. Jaimine Anita Vaishnav
Dr. Zuleika Homavazir